Rod Farmer's keynote

Rod Farmer

Digital VP McKinsey & Company

Guang Yang's keynote

Guang Yang

Senior director Alibaba

Joseph Zheng's keynote

Joseph Zheng

Vice President BMW China

Professional Forums

Let’s chat!

The Free Talk this year will be very casual. We invited 5 guest speakers. Each of them will talk for about 15-20 minutes on their thinking, ideas, insights and feelings about user experience design.

D3-01

Dissection - E-Commerce Design Rules of Driving Consumption in Mobility Era

Wei Wan

Senior Design Manager JD.com

D3-02

From ERP to Cloud Service-Ways to Design for Business Products

Qiang Gao

Interaction Design Expert Yonyou Software

D3-03

Exploring Future Mobile Trip—Beyond User-centered Design

Linong Dai

Associate professor of Design Department Shanghai Jiao Tong University

D3-04

Innovative Design Methods of Did

Tao Shen

Design Director Didi Chuxing

D3-05

Product Internationalization User Experience Design and Innovation

Yuanfu Qiu

CEO USER Experience Researchers Pte Ltd

D3-06

How to Achieve Better UX with Product Concept Design

Steven Wang

Consumer BG IT UX Director Huawei Technologies Co., Ltd.

D3-07

How to create visionary concepts and why it matters: an introduction to BMW Group Designworks’ strategic design approach.

Nils Uellendahl

Director, Design BMW Group Designworks Shanghai