Mr Yang Guang(Qing Yun), senior director of Alibaba Group, currently serves as the chairman of Alibaba UED committee, and head of Alibaba Consumer Business Group (Taobao, Tmall, Juhuasuan) UX design team. As China’s first generation of designer for E-commerce, he has very extensive experience in product design and design management, had participated in and led the design of Tmall, 11.11, mobile Taobao, Wangpu, Lottery and many other products. Directing a team which serves for millions of consumers worldwide, he focuses on the theoretical research and design practice of internet product design, brand design, service experience, intelligent design and many other fields. Has been promoting the prosperity of design ecosystem for years, he is dedicated to maximize the business value through design, and promote the development of UX design in China.
