Dr Qiu is the founder of USER Experience Researchers Pte Ltd, a leading UX design service company in Asia focusing on user experience. He has rich experience in providing UX strategy and solution to Singapore government, MNC etc. He has over 18 years’ experience in responsive web design, ecommerce, mobile apps design innovation, user experience design and research in world leading MNC and Local companies, such as: • Global head of UX design and APAC eCOM Head, elment14, the world’s leading eCOM platform for electronic components over 40 countries. • Senior User Experience Design Manager in Singapore Telecommunication to lead UX design and innovation • Senior User Experience Designer and User Research Lead in Hewlett-Packard to drive the new product design • Interaction Designer and Usability Lead in Autodesk, the world's leading supplier of advanced 2D and 3D design software tools He graduated as the first PhD in Singapore in user experience program from Nanyang Technological University Singapore, supervised by Prof Martin Helander and Chui Yong Ping, the worldwide UX pioneer and leader. He has published more than 30 papers in international conferences and journals, including the Best Paper awards in APCHI, IEEE CIS International Conferences. He was a reviewer of UPA, CHI, and HFES conferences, the president of Usability Professionals’ Association (UPA) Singapore, a member of Human Factors and Ergonomics Society (HFES), CHI and IEEE Society, advisory board member for SIM university Human factors program, adjunct lecture for Nanyang Technological University Singapore.