Previously worked in Tencent, present Senior Design Manager of JD UED. Experienced Designer who took the lead in core team for multiple e-commerce projects across platforms from Web to mobility, including Paipai.com main site design, Yixun channel optimization and JD APP revision. She is focusing on improving user experience on mobility e-commerce products, dedicated to JD App design which serves hundreds of million users. Main work covers core e-shopping process experience optimization, personalized scenarios design and promotion of user viscosity. She and her team won couples of projects rewards and innovation rewards in JD. She is the pioneer of methodical design, straight forward to user’s pain point, fix it with innovation and continuous improvement, driving the business result as well as user experience.