Background information
With the arrival of new retail, the business context is experiencing earth shaking changes. All companies are exploring the new business model, of which Hema, Kuaishan, Tmall Convinience Store, Taoxianda are the most noticeable. However, traditional design thinking can’t provide a good experience for such context anymore. Thus, a new service design with full journey, multi-roles and full touch points become the new solution. In this workshop, I will share how to leverage design to empower new retail business, how to unify the design across the whole journey, as well as the strategy and method as to how to change traditional users.
Outline
Introduce Alibaba’s new retail businesses and their features
Share the new demand of sellers and users in new retail, the offline store model and the pain points
Taoxianda case study (how traditional supermarket should upgrade)
Workshop practice (How to convert offline users online)
Group presentation and summary
Participants will learn
Get a set of complete online and offline full journey design strategies and methods summed up from the actual work situation in new retail business
Understand how to prove the value of design and how to empower business by design in the new retail business;
Understand how to use service design to help the experience upgrade of the new retail smart store;
Understand the latest trends and games of new retail smart stores;
