Wenting Gong

Senior Design Manager Suning

Wenting Gong is the senior design manager in Suning. She has been in user experience design for many years. Before Suning, he was in ZTE, responsible for the front-end, interaction design and user research work. He is an interaction designer that’s proficient in front-end development and from a psychological background. He is specialized at making dynamic data prototypes, agile user research and game design. Currently he’s a senior design manager working in Suning.com, and is mainly responsible for the design and transformation of product demand, the development of interaction design norms, user research, data analysis and industry trends research, and he is leading the design work for the store core transactions and future stores projects.

Elastic design - unmanned retail experience design

  • 编号

    D2-01

  • 语言

  • 课程分类
  • 课程级别

    高级

  • 时间

    2017-11-17 星期五 15:00:00 -18:00:00(Day 2)

  • 地点

  • 适用

    User Experience Practitioners

    Product Managers

Background information

In our world, the supermarket is everywhere, but its experience has been relatively slowly developing. The Amazon Go has turned out the supermarket experience. Following this lead, Suning has created their own unmanned retail supermarket in 2017, referred to as the future store. The whole industry is still in the exploratory stage, we dare to try, fail and learn, and finally we summed up a corresponding set of experience relating to design methods.

Outline

1. Introduce the project background and objectives

2. Describe the difficulties and solution details in the implementation process

3. Refine the design method of unmanned retail experience

4. Practical activities (theme-based unmanned retail solutions to be completed by groups)

5. Review and questions

Participants will learn

  • Understand how we design and make the trade-off in the overview, construction, and operation phase

  • Master the design method we explored for unmanned retail 

  • Through hands-on practice, we can independently complete experience solutions for future stores.

  • Ultimately to enhance the interdisciplinary design thinking 


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