Doctor, Linong Dai is associate professor, supervisor of master students in School of Media and Design, Shanghai Jiao Tong University. She got her bachelor’s degree in industry design, Shanghai Jiao Tong University; master degree in architecture, Tongji University; doctor degree in furniture design, Nanjing Forestry University. She is also a visiting scholar of institute of design, Illinois Institute of Technology, America. She was a member of UXPA China. She has published 12 books and over 10 papers, relating to traditional design and user experience research. Her main works are Design Research, Design Psychology and so on. Main Research: she dedicated herself to researching users’ needs, behaviors and lifestyles by combining the methods of anthropology, ethnography, psychology and sociology, and exploring innovation in product design and space design experience.