Background information

The complain of a product manager: how can I work on the product without a designer?

The complain of a developer: how can you blame on the ugly layout without the graphic design?

The complain of a designer: how can I find time to make design standards when I am so busy handling all kinds of design requests?

Outline

Cognition on the design norms

1) What are the norms of the mainstream market? How to choose?

2) normative cognitive pitfalls

2. Platform project case of Tencent (design norm production)

1) Find problems from actual projects

2) Produce standards based on the "five elements of user experience".

Objectives: clearly define the goals and users (theory - interaction)

Function: clearly understand the user's needs, refine the specification of the core function points (theory - interactive)

Architecture: Plan and determine the priority of the specification module (theory - interaction)

Layout: Determine the specification of the page layout (theory - interactive)

Interface: six steps to complete a control production (theory - interactive)

3) Review and solve the problem

3. Promote the design norm in Tencent as a brand 

1) Apply to projects in different products

2) Create platform color so that the norms of the control and graphics show a more unified tone

3) Results of the promotion, and how to evolve further

Participants will learn

• Learn the mainstream design pattern platform, avoid the wrong recognition of design norms.

• Learn how to build a new enterprise level platform product with Tencent’s platform norms.

• Learn how to make your own design patterns; get some tips in building your own design norms.