Strategy Director Foolproof
Tim Loo has over 15 years of selling and delivering strategy engagements globally, with brands such as Sony Playstation, Intercontinental Hotels Group and Shell. As Executive Director of Strategy at Foolproof, he leads their strategy and planning practice from London, developing and deploying our strategy framework and expertise across a range of global clients. On top of that, he is a regular speaker on UX strategy in Europe, USA and Asia.
D1-13
高级
2017-11-16 星期四 15:00:00 -18:00:00（Day 1）
managers and heads of UX
experience strategy
eCommerce and/or multichannel
Since 2010, Foolproof has worked with companies like HSBC, Shell and Sony to devise and embed experience strategy into the designs of customer experiences around the world. You’ll be working with real-life briefs, getting practical advice from Tim’s experience in these projects and learning the impact of each.
What is UX strategy and how do we create one? In this workshop, we’ll step through Foolproof’s strategy process:
1.Where are we today?
2.Where are we trying to get to?
3.How will we measure success?
4.What do we need to do?
5.What's our plan?
You’ll be working with real-life briefs, getting practical advice from Tim’s experience in these projects and learning the impact of each.
Why do we need a UX strategy?
What is UX Strategy
What are the main components of a UX strategy?
What is the framework and process for creating a US strategy?
What deliverables are created in the UX strategy process?
D2-07
English
高级
2017-11-17 星期五 15:00:00 -18:00:00（Day 2）
agency consultants
experience strategists and client-side agents of change such as managers and hea
You know your organisation needs a UX strategy, but can’t get the necessary attention and traction. How do you seize the opportunity to gain buy-in and a budget?
In this workshop, Tim will guide you through the process of turning a conversation about design into engaging in UX strategy, with tools and techniques for selling and embedding this into client organisations. You’ll also learn how to win opportunities to do experience strategy work.
You know your organisation needs a strategy, but can’t get the necessary attention and traction. How do you seize the opportunity to gain buy-in and a budget?
In this workshop, Tim will guide you through the process of turning a conversation about design into engaging in UX strategy, with tools and techniques for selling and embedding this into client organisations. You’ll also learn how to win opportunities to do experience strategy work.
1.Know and understand your customers
How to boil down the organisation’s strategy & goals
Tune your ear to the language of management
Map your stakeholders and their goals to identify potential sponsors and blockers
Understand how the organisation’s strategy and planning cycle works
2.Make your product accessible, buyable and above all, essential
Clearly articulate what it’s like to be a customer today
Explain what must change about the experience for the organisation to meet its goals
Create a plan to make a thing – a tangible articulation of the strategy
Explain how the work will create value
3.Unlock your inner salesperson
Make the time to rehearse & practice selling your ideas and strategy product
Always to be prepared to pitch at any moment
Make it easy for others to sell - high quality sharable assets to bring your pitch to life
How to find, create and win opportunities to do UX strategy work
You’ll be given the opportunity to apply learnings through some real life scenarios in working groups and Tim will share what he actually did and what happened
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