A product and automotive designer with solid experience in Europe as well as China, Nils Uellendahl is BMW Group Designworks’ Director responsible for product and transportation projects in Shanghai. In this role he is used to work with diverse clients from a broad range of industries to create meaningful products and services from conception to launch. His passion for innovation combined with a level headed and strategic approach has led to a successful and award-winning portfolio. Prior to his role with BMW Group Designworks, Nils was Great Wall Motors’ Interior Design Director responsible for multiple production interiors as well as concept cars.