Nils Uellendahl

Director, Design BMW Group Designworks Shanghai

A product and automotive designer with solid experience in Europe as well as China, Nils Uellendahl is BMW Group Designworks’ Director responsible for product and transportation projects in Shanghai. In this role he is used to work with diverse clients from a broad range of industries to create meaningful products and services from conception to launch. His passion for innovation combined with a level headed and strategic approach has led to a successful and award-winning portfolio. Prior to his role with BMW Group Designworks, Nils was Great Wall Motors’ Interior Design Director responsible for multiple production interiors as well as concept cars.

How to create visionary concepts and why it matters: an introduction to BMW Group Designworks’ strategic design approach.

  • 编号

    D3-07

  • 语言

  • 课程分类
  • 课程级别

    进阶/高级

  • 时间

    2017-11-18 星期六 15:00:00 -18:00:00(Day 3)

  • 地点

  • 适用

    Everybody interested in creative tools

    processes and strategies

Background information

A clear and consistent message over multiple product generations is becoming increasingly crucial - especially in an environment of rising cost and intensifying competition.

Outline

Introduction/ Presentation of BMW Group Designworks’ approach/ Q & A session/ 

Workshop/ Presentation and discussion of workshop results

Participants will learn

  • Participants will learn how and why BMW Group Designworks creates visionary concepts and experience how their own creative process can benefit from that same approach.


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