Interaction Design Expert Ant Finance
Daiwei Jiang graduated from the China Academy of Fine Arts. Currently she is the visual design experts in the wealth management business unit of Ant Finance. She has worked at Alibaba’s Chinese site, during which she was responsible for the visual design of the community products, Chinese industrial cluster and rural Taobao. She has rich design and management experience in different types of products. But currently she’s committed to the design of Internet financial products.
D4-03
设计
进阶
2017-11-19 星期日 15:00:00 -18:00:00（Day 4）
User Researchers
Interaction Designers
Visual Designers
In a “good” society, new finance has also met good historical opportunities. Technology makes finance products that benefit all possible. In creating this new ecosystem, a lot of questions occur, for example, how can a designer influence business decision from a user experience point of view, how to transfer to finance product design from a non-finance background, how to present experience from a user’s point of view. After the pioneering of Yu’er Bao, we are continuing exploring on the road to develop finance products that benefit all.
1. Gestalt theory used in the financial field
2. Rapid transformation of the five-dimensional deconstruction
3. User perspective of AB point theory
4. Cases about the vulnerable groups
Build foundation: Gestate Theory used in the design
Problem solving: The five-dimensional deconstruction way of thinking is applicable in any industry when first enter.
Cross-disciplinary thinking: clever use of the AB point theory for copywriting, so that the product understands users more and more
Social responsibility: Designers constantly search for the balance, to find the best direction; They not only have to consider the experience of ordinary users, but also the experience of vulnerable groups
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