Strategy Director Foolproof
Tim Loo has over 15 years of selling and delivering strategy engagements globally, with brands such as Sony Playstation, Intercontinental Hotels Group and Shell. As Executive Director of Strategy at Foolproof, he leads their strategy and planning practice from London, developing and deploying our strategy framework and expertise across a range of global clients. On top of that, he is a regular speaker on UX strategy in Europe, USA and Asia.
D1-13
高级
2017-11-16 星期四 15:00:00 -18:00:00（Day 1）
managers and heads of UX
experience strategy
eCommerce and/or multichannel
Since 2010, Foolproof has worked with companies like HSBC, Shell and Sony to devise and embed experience strategy into the designs of customer experiences around the world. You’ll be working with real-life briefs, getting practical advice from Tim’s experience in these projects and learning the impact of each.
What is UX strategy and how do we create one? In this workshop, we’ll step through Foolproof’s strategy process:
1.Where are we today?
2.Where are we trying to get to?
3.How will we measure success?
4.What do we need to do?
5.What's our plan?
You’ll be working with real-life briefs, getting practical advice from Tim’s experience in these projects and learning the impact of each.
Why do we need a UX strategy?
What is UX Strategy
What are the main components of a UX strategy?
What is the framework and process for creating a US strategy?
What deliverables are created in the UX strategy process?
Copyright © 2004-2017 UXPA中国 用户体验专业协会 沪ICP备06058754号
