• Experienced in finance, education and retail •Worked at Ernst & Young Transaction Advisory Service, specializing in financial models, mergers and acquisitions • Joined Japanese beBit in 2012 and is currently a partner and a director of beBit • Focused on capital market and financial management in the first half of her career; Got into design thinking in 2012 and joined the Japanese beBit consulting firm. She’s committed to integrating design thinking with traditional management consulting to promote "people-oriented" management, strategic thinking and operations, as well as integration of "business influence" in design • Gen has a lot of experience in integrating qualitative and quantitative research, emphasizing qualitative insight, and verification by quantitative method; her qualitative research involves a variety of immersion methods of ethnographic research, lab-based observation, diary research ... and so on. She also integrates traditional Questionnaires with big data practices, to get quantitative validation • Areas of expertise include how to make a business and user win-win design, through the NPS method to perform user journey innovation and operational management • Five years of experience in early education industry strategy and digital platform planning • Worked as a digital user experience consultation for large banks, insurance and securities industries in China and Taiwan • Assisted companies in implementing NPS (Net Promoter Score) research and strategic planning
