As a Director of Interaction Design at Designwork’s Shanghai Studio, he is responsible for directing Interaction Design programs for all brands of the BMW Group as well as for a wide variety of projects in all Designworks relevant industry sectors for third party clients. Siddharta has over 10 years experience in developing Interactive Experiences for Global Brands across a wide range of industries. Starting in London with large corporate web platform UX for Unilever and Lloyds TSB and later moving to Connected Retail experience design for Adidas. Over the last 5 years in Shanghai he has worked with frog design across APAC to design innovative interactive products and help clients build Human Centered Design capabilities. He joined BMW in 2017. Siddharta holds a Masters degree with Distinction in “Interactive Multimedia” from the University of the Arts London.
