Background information

There are many normative research methods in user research. However, with the rapid and sustainable development of the Internet, many of the traditional industrial products research methods need to constantly change and reconstruct. The value of user research is focused on "digging for innovation", "analysis of pain points". For every researcher, it’s an essential ability to propose valuable and practical suggestions. With the integration of online, offline, financial, sports, real estate and other areas in Suning, user research is facing more serious challenges. How to conduct multi-device user research on all touch points, how to use reverse thinking to establish research ideas were problems we have to tackle. In this workshop, I will first talk about the research experience, development process and the choices of research methods, and then elaborate on the research plan, the strategy, as well as the final implementation of the research goals. 

Outline

1. User research strategy on multi devices and all touch points (reversing research thinking + method);

2. User research strategy & product solution landing;

3. The "change" and “stay” of research strategy under internet retailing (combined with Suning process); 

4. Practices and discussions.

Participants will learn

• Research method on cross devices and all touch points

• How to create reversing research method 

• How to verify the results of the study & how to measure the user researchers’ KPI;

• Understand Suning and its integration process.