Background information

In an era of content priority, convenient experience and flat design, we on the other hand have to emphasize on how to improve the security under the background of countless supervision and relatively serious financial nature. In this workshop, you can learn about how we design to achieve the balance to design the products convenient enough as a tool, complicated enough to meet all the regulations and catering enough for the emotional appeal. In this way, we avoid to shape the product characteristic stereotyped. We want users to get the emotional care in the design and feel the unique characteristics of the product characteristics, and finally these product can be run to achieve the user's viscosity and diffusion.

Outline

The “Daoism” of Tencent's Internet finance

Starting from strategy selection

Single touch point doesn’t equal to single scene

“User centered, left and right brain integrated” design method in Internet finance design

Restraint of design and security perception - how do we make users sense a design that’s intended to be invisible in Internet Finance

Participants will learn

• To understand the development process from red envelopes, to payment, andthen to international Internet finance in Tencent

• Get a taste of "Design for user needs in different scenarios targeting at single-touch point" approach

• Understand how to apply “User centered, left and right brain integrated” method to multi scenarios.

• Know about how we create applications within the application of social operations, starting from the market operations and user operations to how we do we do integrated thinking and train our designers.